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Engineering Machinery Enterprises

Views:5     Author:Site Editor     Publish Time: 17-05-2017      Origin:Site

It is cheerful that China’s construction machinery enterprise has unceasingly tapping overseas markets. And Hengyuan Crane is one of such companies having much benefit.However, some experts argue that what is difficult is to successfullyexpand Southeast Asia market.

The difficulty lies in the complexity of the market in the eastern South Asia engineering machinery. Then what is it?
Firstly, the weak demand in the southeast Asia construction machinery market: in previous years, a large number of Chinese engineering machinery equipment flooded into southeast Asia market due to "four trillion" investment promotion, which leads to the large local engineering machinery's stock. At present, the demand in the southeast Asia market is not enough to drive the demand for engineering machinery and equipment.
Secondly,it is the complex political and economic situation between China and southeast Asia countries: on the one hand, most southeast Asian countries and China have many economic cooperation; on the other hand, most of these southeast Asian countries have doubts to cooperate with China.What is more, some have developed political hostility to China.  
Thirdly, the Japanese, European and American brands have had solid market foundation and relatively mature user groups in the southeast Asia construction machinery market. So it is easy to encounter fierce competition when China’s construction machinery enterprises tap their markets in southeast Asia, and difficult to compete with Japanese and European and American brand enterprises for a long time.
Currently, the Copycat effect makes many companies believed that the market in the south east Asia is the main one, which has certain difficulty due to reasons mentioned above. HY Crane is also exploring other markets in its unique way.

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